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Economics glossary · Firms and competition

Marketing economies

What marketing economies means in economics, as one of sources of economies of scale, with an example and a question to test yourself.

Definition
Marketing economies
Marketing economies are savings from spreading one advertising campaign across far more sales, so it costs less per unit sold.
Example

Can you think of an example of marketing economies?

Test yourself

Can you name five internal economies of scale?

Learn it properly: the module

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