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Policy and the financial sector

How intervention changes prices, profits, quality and choice

Trace how competition policy and regulation change prices, profit, quality and choice

Specification: AQA 4.1.8.7 Edexcel 3.6.2

Blocking a merger that cuts competition keeps prices down and choice open

A merger joins two firms into one, so it can reduce competition. Where it does, the merged firm can charge higher prices, offer fewer goods or services, let quality slip and innovate less. In the UK the Competition and Markets Authority assesses how mergers could affect competition. A regulator can allow a merger, stop it, or allow it on conditions, a common one being that the firm sells part of the business to a rival. If it stops the merger, or allows it only on such a condition, enough rivals stay in the market to hold prices, quality and choice near where competition would put them.

Predict first

A regulator makes a monopoly cut its price to the level of its average cost. What do you think happens to the amount it sells?